Insights from the Edge
Strategic growth white papers for CEOs, COOs, and executive teams of $100M-$500M+ companies.
Strategy without execution is just expensive PowerPoint. Execution without strategy is just busy work.These insights live at the intersection, where clarity meets action, where frameworks drive results, and where companies move from leaving money on the table to capturing sustainable growth.Written for CEOs, COOs, and leadership teams ready to align their purpose, simplify their operations, and scale systematically.
White Papers
The Operational Excellence Paradox: Why Adding More Makes Things Worse
From Heroics to Systems: Templatizing Revenue Growth
The Hidden Gold in your Workflows
Three Steps to Define and Build Your Path to Profitability
AI FOMO to Action: A Strategic Roadmap for Legacy Organizations
9 Ways to Expand Presence and Reach
What 15 Healthcare Leaders Revealed about 2026
What Clinical Leaders Need from Education Partners in 2026
Articles
The $100M Ceiling: Why "Heroics" Won't Get You to $1B
The Complexity Tax: How Mid-Market Companies Accidentally Engineer Their Own Growth Ceiling
The Hidden Economics of Customer Lifetime Value: Why Cost Allocation Can Make or Break Your Growth Strategy
Strategic Sourcing's Dirty Secret: Why Your Procurement Wins Don't Show Up in EBITDA
The 5-Minute Spend Cube Health Check: A Diagnostic for Strategic Sourcing Effectiveness
Don't Just Add AI Sprinkles: Why Your Old Policies Are Sabotaging Your Technology Investment
No Extra Costs: How Strategy Fixed a Customer Support Crisis
Case Studies
Templatized Revenue Growth to Drive Cash Flow and Profitability
Templatized Expansion for 25% Increase in Revenue
Increased Virtual Visit Capacity by 20% with New Operations Models
Reduced Annual Run Rate from $694M to $375M
Delivered $110M in Material Cost Savings
Delivered $1M in Vendor Cost Savings
Critical Product Roadmap Alignment to Enable Future Funding
Transformed Company's Strategic Focus and Culture
Reduced Executive Meeting Overload by 70% While Increasing Alignment
Transformed Customer Support Responsiveness by 300%
How We Deliver Results That Stick
No Shelf-Ware
Strategy without execution is just expensive PowerPoint. We embed frameworks into your workflows, systems, and decision rhythms. You keep the wins long after we leave.
No Bloated Teams
Enterprise-level capability without enterprise-level overhead. Rapid implementation through small, focused engagements that deliver outsized impact in 90 days.
No Vague Promises
Every engagement ties directly to EBITDA improvement. From strategic alignment to operational savings to revenue growth, results are measured, not assumed.
Why Leaders Choose EDSO Edge
We've been in your seat. We lead transformations, not just recommend them.
After years at BCG and Kearney designing frameworks for the world's largest companies, we spent the next two decades implementing them as VPs and COOs leading transformations in technology, healthcare, and education. We've restructured billion-dollar organizations, launched new business lines under impossible constraints, and scaled operations profitably across regions and states.That's the EDSO Edge difference. We know what it's like when the Board demands results, when resources are tight, when teams are overwhelmed, and when the playbook doesn't exist yet.We bring BCG frameworks and COO experience to build solutions that stick.
Amelia Waters
Former BCG consultant. Former COO. Now partnering with CEOs to solve the problems that sit between strategy and execution.
Led transformations in technology, healthcare, and education, from $600M companies to profitability, multi-state operations to 25% revenue growth, and billion-dollar organizations through $300M+ cost reductions
Specialized in the intersections others miss: where strategy meets operations, where AI meets human systems, where complexity becomes competitive advantage
Frequent speaker on the role of the COO in growth companies and practical AI implementation
Jason Caton
17+ years at Kearney and in operational leadership. Deep expertise in making transformation actually happen.
Builds program management offices (PMOs) that drive results. Specializes in post-merger integration, portfolio transformation, and systematic execution across multiple locations
Partnered with Fortune 500 companies including Johnson & Johnson, Zimmer Biomet, Safeguard Medical, and Terex Heavy Equipment
Operational experience at Kaplan, Tyson Foods, and General Motors, where frameworks meet front-line reality
Ready to Move from Heroics to Systems?
Let's explore how we can help you align strategy, simplify operations, and scale systematically. We'll start with a focused 30-minute conversation.
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